Binance Sponsors AFCON to Promote Crypto Adoption in Africa

Binance Sponsors AFCON to Promote Crypto Adoption in Africa
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Binance has announced that it is the official sponsor of the TotalEnergies Africa Cup of Nations (AFCON) tournament, held between January 9 and February 6, 2022, in Cameroon. Binance will also partner with Binance Assist of the Week / Assist of the Day / Binance Assist of the Tournament, which Binance will promote across Confederation of African Football's (CAF) social media platforms and the six venues in Cameron. This partnership will make Binance the exclusive blockchain and cryptocurrency platform for the AFCON 2021 tournament.


Binance will further connect with its users and the African community through football with this partnership. The TotalEnergies Africa Cup of Nations will begin on January 9, 2022, at 5 PM at Olembe Stadium in Yaounde. The tournament will be broadcast in more than 160 nations with an audience of over 300 million.


Binance is a cryptocurrency exchange platform. It is one of the largest platforms in terms of the daily trading volume of cryptocurrencies. The platform was founded by Changpeng Zhao, who has been recently joined the race of the world's richest billionaire. Binance has constantly maintained its position as the largest cryptocurrency exchange despite competition from other platforms like Coinbase. The company has launched two crypto tokens named Binance Coin (BNB) and Binance Smart Chain (BSC), operating via "Proof of Staked Authority".

Binance aims to drive blockchain adoption and enable access to financial services in the African subcontinent. Since 202, the company has provided free crypto education classes to over 541,000 Africans on various topics, including career-building in the blockchain.

It is not the first time a crypto exchange has entered into crypto sports marketing. Earlier, crypto exchanges like Coinbase and FTX have tried their luck in this field. Last year in October, Coinbase became the cryptocurrency platform partner of the NBA; the exchange also announced a partnership with NBA star Kevin Durant. In April 2021, FTX partnered with Miami Heat, followed by another deal with MLB where even umpires had the FTX logo on their uniforms. Both the deals are worth more than $350 million combined.